ACQUISITION RESEARCH

The need for formal market research as part of the acquisition process depends on the acquirer's existing level of knowledge about the market. More often than not, the market or company of interest is new to the potential purchaser. New ventures are especially risky and so commercial due diligence is often required to research the takeover prospect, including consideration of the market in which it operates. Conversely, inaccurate and irrelevant information is dangerous to your business.