Good brand management is one of the most powerful tools in business to business marketing. Understanding the strength of your brand, and giving it good direction, can take it further, delivering a high return on investment for a relatively low cost. Advertising research is the systematic gathering and analysis of information to help develop or evaluate advertising strategies, ads and commercials, and media campaigns. A small difference in the pricing of a product/service has a high impact on revenues. Various methods can be used to test prices while in the market, these methods require research to determine the optimum pricing points that organizations require.