MARKET ENTRY RESEARCH
The decision to enter a new market is one of the most important – and therefore most difficult decisions any company will face. Establishing a presence in new territories requires substantial investment, whilst the political, economic, cultural, legislative and technological barriers can also act as a major disincentive to enter new markets. While the decision to enter a new market is an extremely difficult one to make, it is one that could result in significant long-term rewards for your company if handled correctly.