MARKET INTELLIGENCE

Organisations now operate in a world in which competitive information is more readily and publicly available than ever before. Thanks to the development of the internet; information on market trends, legislation, customers, suppliers, competitors, distributors, product development and almost every other conceivable topic is available at the click of a mouse. Despite this trend, it is often the most valuable information which cannot be found online. An example of this is competitive intelligence, regarded by most information users as the most difficult type of information to acquire.